DealerCON 2013 – Mitch Golub (cars.com)

Mitch discusses industry changes in the past few years and what cars.com is doing in response. He also touches on the increased prevalence of mobile.

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AIM Team

CarClicks

Connected TV Advertising in Automotive

Date July 22, 2020

In early March, when Covid-19 restrictions began locking people in their homes, many dealerships began to either cut or halt all marketing budgets. Was that the right thing to do? If you look, used car...

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Vehicle Inventory

How to Navigate Inventory Issues Caused by the COVID-19 Pandemic

Date July 7, 2020

The impact that coronavirus is having on businesses unfortunately comes as no surprise. Auto dealers are seeing the negative impact of this pandemic even though they are considered essential businesses. The current environment is especially...

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CarClicks

Can CarClicks Be the Future of Dealership Advertising?

Date June 30, 2020

AIM's Tony French argues for a new approach to allocating your marketing budget that ensures getting more visibility on your inventory and more auto shoppers on your website. The CarClicks Inventory Marketing platform had a...

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CarClicks

How to Increase your Dealership’s Online Presence

Date June 23, 2020

Absolutely every dealership has some kind of Internet presence -they can be part of a large automotive group, single point location or independent used car lot - they all want the same thing: to reach...

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Automotive News

CarClicks

The Smartest Ad Spend in Automotive

Date June 3, 2020

Data Driven Targeting has revolutionized the way automotive digital advertising can be delivered. It has enabled dealerships to be precise in how and whom they target, and improve how effectively they manage their ad budget....

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