AIMedia (www.aimyes.com), a leader in data-driven marketing solutions, today announced the launch of DeepSignal™, a new predictive AI-powered marketing product designed specifically for automotive dealers to identify and engage consumers most likely to purchase. DeepSignal uses advanced predictive AI to analyze consumer behaviors and buying journeys, identifying new shoppers whose actions closely align with those...
Debunking Artificial Intelligence in Automotive Marketing The buzz word “Artificial Intelligence” (AI) is becoming a popular marketing term in the automotive industry, especially within the last couple years. With advancements in technology, it would appear feasible for companies to be deploying AI to dealership marketing strategies. But are they? Or, is it just a marketing strategy?...
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