There are many important elements to running a successful business (dealership). People, process and product, also known as the three P’s, can provide a cornerstone for almost every business. However, most businesses and all dealerships rely on outside variables to help pave their way to success. One such variable are the vendors dealerships choose to...
The auto buying journey has continued to shift over the past years. The traditional approach consists of a potential buyer researching online before visiting the dealership to learn, test drive, and eventually purchase the vehicle. Today this process is becoming more efficient. Most of the decision-making process takes place online, and the purchase of a...
In early March, when Covid-19 restrictions began locking people in their homes, many dealerships began to either cut or halt all marketing budgets. Was that the right thing to do? If you look, used car prices hit a record recently, in what can be described as a surprising development amid a global pandemic and falling...
Dealership Must Seize the Marketplace Opportunity Dealership Must Seize the Marketplace Opportunity As many dealerships scale back, it’s time for aggressive dealerships to seize the opportunity. For those of you in retail automotive marketing, you have likely seen ad budgets paused or dramatically reduced. Having been on every side of the automotive industry, these moves...
What's the Marketing Platform Hotter Than Paid Search? What's the Marketing Platform Hotter Than Paid Search? A Proven Marketing Platform For eight years, savvy and forward-thinking dealers have relied on CarClicks Inventory Marketing programs to deliver serious, highly engaged auto shoppers to their dealership. A CarClicks strategy creates an integrated and cohesive approach to inventory...
CarClicks Challenge Inventory Marketing Comparative Case Study A Midwest auto dealer needed to increase the number of in-market auto shoppers to their website to help them sell more vehicles. Their Challenge? Getting the right shoppers that are interested in their brand and inventory. Companies How a Midwest auto dealer compared two inventory marketing companies to drive...
Over the years I’ve had the pleasure to meet and work for, in some capacity, a few legends in the automotive industry – Pat Ryan, Roger Penske and Tex Earnhardt are a few. It came to my attention that one of those legends, Tex Earnhardt has passed away over the weekend. I first met Tex...
Do you know that every dollar spent on advertising does not generate the same results? With so much uncertainty in the world today, dealerships need to make the best choices possible when managing their marketing budget. Making changes to your marketing plan can be a daunting thought but considering the amount of ambiguity over the...
If you have an exciting sale going on for Black Friday an effective way to help spread the word to in-market auto shoppers is through paid social media advertising. Keep reading to learn keys to setting up successful paid social campaigns for events. 1. Identify Your Target Audience(s) Social Media has become a powerful way...
Smart dealers are taking advantage of new tools to better utilize the data they gather each and every day. Implementing the right programs and strategies can take all of the information your dealership has (and may not even realize it) and use it to deliver personalized experiences to shoppers. Personalization Before Lead Submission When an...
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