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The Ever-Changing Auto Buying Journey.

Author Tony French By Tony French
Date March 16, 2021
The auto buying journey has continued to shift over the past years. The traditional approach consists of a potential buyer researching online before visiting the dealership to learn, test drive, and eventually purchase the vehicle. Today this process is becoming more efficient. Most of the decision-making process takes place online, and the purchase of a...
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Connected TV Advertising in Automotive

Author CarClicks Team By CarClicks Team
Date July 22, 2020
In early March, when Covid-19 restrictions began locking people in their homes, many dealerships began to either cut or halt all marketing budgets. Was that the right thing to do? If you look, used car prices hit a record recently, in what can be described as a surprising development amid a global pandemic and falling...
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Did Your Dealership Pause Your Ad Campaigns?

Author CarClicks Team By CarClicks Team
Date May 25, 2020
Dealership Must Seize the Marketplace Opportunity Dealership Must Seize the Marketplace Opportunity As many dealerships scale back, it’s time for aggressive dealerships to seize the opportunity. For those of you in retail automotive marketing, you have likely seen ad budgets paused or dramatically reduced. Having been on every side of the automotive industry, these moves...
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Hotter Than Search

Author CarClicks Team By CarClicks Team
Date May 13, 2020
What's the Marketing Platform Hotter Than Paid Search? What's the Marketing Platform Hotter Than Paid Search? A Proven Marketing Platform  For eight years, savvy and forward-thinking dealers have relied on CarClicks Inventory Marketing programs to deliver serious, highly engaged auto shoppers to their dealership. A CarClicks strategy creates an integrated and cohesive approach to inventory...
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CarClicks Comparative Case Study

Author CarClicks Team By CarClicks Team
Date May 13, 2020
CarClicks  Challenge Inventory Marketing  Comparative Case Study A Midwest auto dealer needed to increase the number of in-market auto shoppers to their website to help them sell more vehicles. Their Challenge? Getting the right shoppers that are interested in their brand and inventory. Companies How a Midwest auto dealer compared two inventory marketing companies to drive...
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A life well lived – RIP Tex Earnhardt

Author CarClicks Team By CarClicks Team
Date April 20, 2020
Over the years I’ve had the pleasure to meet and work for, in some capacity, a few legends in the automotive industry – Pat Ryan, Roger Penske and Tex Earnhardt are a few. It came to my attention that one of those legends, Tex Earnhardt has passed away over the weekend. I first met Tex...
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Strategic Marketing Choices

Author CarClicks Team By CarClicks Team
Date March 17, 2020
Do you know that every dollar spent on advertising does not generate the same results? With so much uncertainty in the world today, dealerships need to make the best choices possible when managing their marketing budget. Making changes to your marketing plan can be a daunting thought but considering the amount of ambiguity over the...
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Are You Sitting on a Treasure Trove of Data?

Author CarClicks Team By CarClicks Team
Date September 2, 2019
Smart dealers are taking advantage of new tools to better utilize the data they gather each and every day. Implementing the right programs and strategies can take all of the information your dealership has (and may not even realize it) and use it to deliver personalized experiences to shoppers. Personalization Before Lead Submission When an...
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CarClicks Case Study For Proven Results

Author CarClicks Team By CarClicks Team
Date July 25, 2019
Dealer Background This Midwest Chrysler Jeep Dodge Ram dealer was looking for a way to gain online market share to sell more vehicles, so they partnered with CarClicks to turn browsers into customers and increased their monthly sales by 15%. THE CHALLENGE The greatest challenge the dealership faced was breaking through the clutter online in...
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