Posts by Tony French

The Ever-Changing Auto Buying Journey.

The auto buying journey has continued to shift over the past years. The traditional approach consists of a potential buyer researching online before visiting the dealership to learn, test drive, and eventually purchase the vehicle. Today this process is becoming more efficient. Most of the decision-making process takes place online, and the purchase of a vehicle is made through the dealership only once the final decision has been made. The recent pandemic has accelerated this process as more people are spending time online, replacing multiple in-person interactions. 2020 was the year of rapid disruption and transformation in the way consumers
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