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Trevor Lawrence Turns Brand Building Master

Author CarClicks Team By CarClicks Team
Date May 21, 2021
Many people are taking advantage of the newest form of investment: NFTs. One person, in particular, has taken the cryptocurrency world by storm and turned it into a successful brand. Many know Trevor Lawrence as the biggest prospect of 2021 for the NFL. What people don’t know is that Trevor is also a master at...
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IMMOT: Inventory Marketing Moment of Truth

Author Tony French By Tony French
Date May 17, 2021
Do you remember back in 2011 when Google introduced you to the Zero Moment of Truth or ZMOT? ZMOT describes a revolution in the way consumers shop for information online and how they make decisions about brands. In essence, the journey people take on the path to purchase. The Inventory Marketing Moment of Truth (IMMOT)...
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What is an NFT?

Author Gianna Mazeska By Gianna Mazeska
Date May 14, 2021
  Bitcoin, Dogecoin, Ethereum, we’ve heard of them all. Cryptocurrencies have become a phenomenon in the digital world as the latest way to invest. But what if you could invest in something that isn’t fungible; something that is one-of-a-kind. That’s where an NFT comes in.    NFT Explained    Wondering, what is a NFT? An...
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Automotive Industry to Excel Online in 2021

Author Gianna Mazeska By Gianna Mazeska
Date May 6, 2021
The automotive industry is known as being successful through in-person sales by customers visiting a dealership. However, the Coronavirus pandemic has brought on a new set of challenges when it comes to purchasing a vehicle offline. It may seem as though purchasing a vehicle online is no way to gain success. Yet, through advanced features...
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Automotive Industry Impacted by Microchip Shortage

Author Gianna Mazeska By Gianna Mazeska
Date April 30, 2021
With a microchip shortage on the rise, car dealers are getting allocated fewer vehicles to sell. This has lead General Motors and the auto industry to ask for government assistance. With the Coronavirus pandemic halting production and the high demand for the latest technology, it’s no wonder there is a devastating shortage. Why Is There...
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The Ever-Changing Auto Buying Journey.

Author Tony French By Tony French
Date March 16, 2021
The auto buying journey has continued to shift over the past years. The traditional approach consists of a potential buyer researching online before visiting the dealership to learn, test drive, and eventually purchase the vehicle. Today this process is becoming more efficient. Most of the decision-making process takes place online, and the purchase of a...
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Connected TV Advertising in Automotive

Author CarClicks Team By CarClicks Team
Date July 22, 2020
In early March, when Covid-19 restrictions began locking people in their homes, many dealerships began to either cut or halt all marketing budgets. Was that the right thing to do? If you look, used car prices hit a record recently, in what can be described as a surprising development amid a global pandemic and falling...
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Can CarClicks Be the Future of Dealership Advertising?

Author CarClicks Team By CarClicks Team
Date June 30, 2020
AIM's Tony French argues for a new approach to allocating your marketing budget that ensures getting more visibility on your inventory and more auto shoppers on your website.  The CarClicks Inventory Marketing platform had a smooth ride in 2019, its best year yet.  For dealership owners and managers, getting the best marketing platforms and vendors...
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