Archives for what are 3rd party cookies

Will the Death of Third-Party Cookies Affect Your Marketing Strategy?

We all know what a cookie is; a delicious, edible dessert often eaten in large quantities. But the kind of cookie we’re talking about is an HTTP cookie. An HTTP cookie (a “web cookie”) is a piece of data stored on a user’s computer by a web browser. This happens while surfing the internet. Some people love cookies and encourage having their browsing history remembered, while others prefer a little more privacy. What Are 3rd Party Cookies? When comparing first-party vs third-party cookies, they both have similar uses. Both are a way to store a user’s data and preferences; however,
Read More