The impact that coronavirus is having on businesses unfortunately comes as no surprise. Auto dealers are seeing the negative impact of this pandemic even though they are considered essential businesses. The current environment is especially...
AIM's Tony French argues for a new approach to allocating your marketing budget that ensures getting more visibility on your inventory and more auto shoppers on your website. The CarClicks Inventory Marketing platform had a...
Absolutely every dealership has some kind of Internet presence -they can be part of a large automotive group, single point location or independent used car lot - they all want the same thing: to reach...
Data Driven Targeting has revolutionized the way automotive digital advertising can be delivered. It has enabled dealerships to be precise in how and whom they target, and improve how effectively they manage their ad budget....
Dealership Must Seize the Marketplace Opportunity Dealership Must Seize the Marketplace Opportunity As many dealerships scale back, it’s time for aggressive dealerships to seize the opportunity. For those of you in retail automotive marketing, you...
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