You may (or may not) have noticed Google’s new update to desktop search results. When searching on Google recently – since February 19th to be exact – the Google ads on the right side have disappeared from desktop view. Instead of three ads being shown at the top of the Google search with a few on the right side as well, there are now four ads being displayed at the top. Three more text ads will also show at the bottom of the search results pages (SERPs), removing about 30% of previously available ad space. So, does these mean that
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Posts by CarClicks Team
AIM Visits the 2016 Chicago Auto Show
The 2016 Chicago Auto Show took place on February 13th through the 21st in Chicago, of course. McCormick Place was jam packed full of new releases from companies all over the globe, ranging in price, performance, and function. Since we are locals and are car-lovers, we had to stop by the Auto Show. Check out the video below and see some of the highlights from Day One! For information on how we can help your dealership succeed, give us a call today! CarClicks Team
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Breaking Down the Difference: CarClicks vs. Traditional Pay Per Click Marketing
You may be wondering if you have a CarClicks account, do you really need a pay per click presence, or vice versa? Or, do you even need either of these advertising mediums? We recommend having both, and not because CarClicks is our product! The benefits will outweigh the costs, and you will sell more cars. It’s that simple. We’ll break down the two strategies so it’s easier to understand the differences, as it can get kind of confusing when you start hearing acronyms like PPC, CPC, SRP, and VDP. We’re confident you’ll see why each of these services will be
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Why It Is Important to Drive Traffic to Your Own Website
There are many tools on the Internet to provide visibility for your dealership, but the key outlet is your website. Therefore, driving traffic to it is very important. No visitors mean no sales from that channel. And with so many people using the Internet every day you could be missing out on countless potential buyers. Visitors directed to your own site, rather than another website you are listed on, are more valuable. These people have the opportunity to look through multiple pages, submit their information, or click-to-chat with a salesperson. Once you get their information, you can market to them
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Double Your Traffic with CarClicks!
In most cases, CarClicks will produce twice the traffic looking for your inventory over other marketing programs. We are the most efficient marketing program in the automotive industry. Best cost and best quality. The CarClicks Twins Are you looking for a way to get more auto shoppers to your website? Are you looking for a way to get more exposure to your inventory? Are you looking for a way to sell more cars, trucks and SUVs? CarClicks inventory marketing program is the solution you need to sell more vehicles and increase your inventory turn. CarClicks finds auto shoppers in your market who are
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Chicago Auto Show's First Look for Charity 2016
Friday night was the First Look for Charity at the Chicago Auto Show. There are 18 different charities raising money for local causes. We accepted an invitation to attend the Catholic Charities Diocese of Joliet. We had great food and drinks and bid on many raffle items. Two lucky winners drove home new cars. Lincoln gave away a 2016 MKX and Jeep gave away a 2016 Jeep Renegade. Automotive Internet Media is proud to be the digital agency for the Chicago Auto Show 2016. CarClicks Team
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4 Things to Know When Developing a Website
1. Purpose When creating a website, the most important thing that must be distinguished from day one is the purpose behind creating the website. For example, if the website is for displaying car inventory, then the website should be designed with that in mind. If the website is being created to serve as a blog, then the website should be built differently than a car inventory website would, such as the type of platforms or how the navigation is laid out. 2. Navigation Every website should be using the three click method. The three click method means that a
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SEO for Beginners: Understanding the Jargon
Whether you are a new restaurant, photographer, or a car dealership, Search Engine Optimization (SEO) can be the helping hand that you have been searching for (pun intended). However, it can be hard for someone to understand exactly how much of an impact SEO can have in driving traffic to your website if you don’t understand the basic jargon first. Here is roundup of the top ten most common terms used when talking SEO. But first things first, what the heck is SEO? Search Engine Optimization (SEO) is the strategic method of increasing visibility and traffic in a non-paid manner
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The dos and don’ts of creating effective website banners
With deals changing every few weeks in the automotive world, you have keep your website banners updated by displaying your offers clearly while using the best graphics. If not, the viewer may be less likely to stay on your website or give you their business. People nowadays start their car search online before anything else, so it’s important to keep all your deals updated. Be timely. Although some dealers may not get their monthly deals from the OEM until a few days into each month, it’s important to make sure your dealership is removing deals off your site when they expire.
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Why Increasing Your Social Media Activity Matters
Social Media is no longer just a suggested trend in the world of Automotive – it’s expected! From deciding where to get their vehicles serviced to shopping around for a new car, customers are turning to social now more than ever to make a highly researched and informed decision. So to help you out, AIM put together some of the best social tips and tricks that we used here in 2015. 1. Facebook Services First, we’ll let you in on a HUGE secret. It’s no mystery that Facebook holds significant clout when it comes to Social Media. With 1.1 billion
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