Archives for AIM Team

Is Your Advertising Budget Tightening?

February 25, 2019 | No Comments

“A man who stops advertising to save money, is like a man who stops the clock to save time.” Henry Ford We know you can’t cut your way to growth. The key point is, driving vehicle sales requires an investment in advertising expense. As a former General Manager turned marketing AdMan, I’m painfully aware when things get tight for dealerships, one of the first things we’re tempted to cut is the advertising. It’s like a survival tactic that kicks in and all we want to do is shore up our resources so we can make it to the other side. I
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Meet the Team: Colleen Moran

April 28, 2016 | No Comments

At AIM, we have a great staff and we want to share some fun facts about our fun team. This month, meet one of our newest team members, Colleen Moran, who is our Digital Account Manager. Where did you attend school and for what? I went to school out west at the University of Colorado at Boulder. At CU I studied Communication and was also in the Technology Arts & Media program, where I received a certificate in Digital Media. -Played water polo -skied every weekend What is your favorite past-time activity or hobby? I love the outdoors. I do
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