CarClicks Team
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Archives for Websites
Dealers Will Shift 60% of Advertising Dollars to Digital in the Next Two Years
CarClicks Team
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AIM Wins a Davey Award for New Dealership Website
Automotive Internet Media (AIM) won a Silver 2016 Davey Award for their English-Spanish website for automotive dealerships within the website category. The Davey Awards honors the best in Web, Design, Video, Advertising, Mobile & Social from small agencies worldwide. The Davey Awards are awarded to the best in various industries across many different categories. AIM along with General Motors and Walt Disney Studio Motion Pictures were a few of the Davey Award winners in 2016. The Davey Awards is overseen and sanctioned by the Academy of Interactive and Visual Arts. AIM’s multilingual website platform was judged on merit and a
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3 Reasons Why Classified Sites Still Matter
3 Reasons Why Classified Sites Still Matter If I want to check airline ticket prices for a trip I usually start my search on Expedia. I compare flights and prices then go to the airline site and buy the ticket direct. If I’m shopping for some obscure product I usually start at Amazon. Sometimes I buy the product from Amazon. Other times I just use Amazon as a search tool and buy direct from the company’s website. Multiple studies and stock prices indicate that I’m not alone. The same is true for car shopping. Today’s sales funnel has arguably evolved
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AIM One-Stop Shop
A Look Under the Hood We are better than your average digital marketing company. We know how to market your dealership with some of the best, fresh digital content and social presence while keeping your overall goals in mind: more traffic, engaged users and increased sales. The Best Mix of Marketing Services Full Service: Let us take the driver’s seat and drive more traffic to your dealership. Our full service option lets us help you achieve your over-arching goals using some of the best digital marketing practices including, original website content, social media, SEO, display and retargeting ads, pay per
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A Better Search with JSON-LD
What JSON-LD Can Do for Your Marketing If you have heard of Schema, then you have probably heard of the new format, JSON-LD or should we say the much, much easier format of Schema. We can help you figure out what it is, how it helps and how Google uses it. Get a better search with JSON-LD. How it works: If you have sat and added Schema to your website pages, blogs, etc. you know how time consuming it can be. However, rest assured that the new Java Script Object Notation for Linked Data (JSON-LD), is here to cut down
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Why It Is Important to Drive Traffic to Your Own Website
There are many tools on the Internet to provide visibility for your dealership, but the key outlet is your website. Therefore, driving traffic to it is very important. No visitors mean no sales from that channel. And with so many people using the Internet every day you could be missing out on countless potential buyers. Visitors directed to your own site, rather than another website you are listed on, are more valuable. These people have the opportunity to look through multiple pages, submit their information, or click-to-chat with a salesperson. Once you get their information, you can market to them
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4 Things to Know When Developing a Website
1. Purpose When creating a website, the most important thing that must be distinguished from day one is the purpose behind creating the website. For example, if the website is for displaying car inventory, then the website should be designed with that in mind. If the website is being created to serve as a blog, then the website should be built differently than a car inventory website would, such as the type of platforms or how the navigation is laid out. 2. Navigation Every website should be using the three click method. The three click method means that a
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