Tony FrenchPresident #1 Inventory Marketing Product in the Automotive Industry.
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Archives for CarClicks Inventory Marketing
Automotive Industry to Excel Online in 2021
The automotive industry is known as being successful through in-person sales by customers visiting a dealership. However, the Coronavirus pandemic has brought on a new set of challenges when it comes to purchasing a vehicle offline. It may seem as though purchasing a vehicle online is no way to gain success. Yet, through advanced features such as real time artificial intelligence, digital showrooms, and virtual reality experiences, the automotive industry is predicted to accelerate online in 2021. Read more below. Artificial Intelligence You may relate AI to the automotive industry through vehicles like Tesla. But a self-driving vehicle is not
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Connected TV Advertising in Automotive
CarClicks Team
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How to Navigate Inventory Issues Caused by the COVID-19 Pandemic
The impact that coronavirus is having on businesses unfortunately comes as no surprise. Auto dealers are seeing the negative impact of this pandemic even though they are considered essential businesses. The current environment is especially affecting independent dealers. One issue that has arisen is a lack of vehicle inventory. Since many OEMs converted their manufacturing plants to produce ventilators, they are now trying to make up for lost time and dealers are asking how can I sell cars I don’t have? USA Today is reporting what many dealers are feeling, popular pickup trucks are getting hard to find. Big truck
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Can CarClicks Be the Future of Dealership Advertising?
AIM’s Tony French argues for a new approach to allocating your marketing budget that ensures getting more visibility on your inventory and more auto shoppers on your website. The CarClicks Inventory Marketing platform had a smooth ride in 2019, its best year yet. For dealership owners and managers, getting the best marketing platforms and vendors has always been a challenge. Many elect to work with the big players; but find themselves dealing with tighter and tighter guidelines and restrictions. These companies often struggle to achieve results equal to smaller marketing companies with more at stake. Competing with the major companies
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How to Increase your Dealership’s Online Presence
Absolutely every dealership has some kind of Internet presence -they can be part of a large automotive group, single point location or independent used car lot – they all want the same thing: to reach the largest number of people while investing the smallest amount of money and getting the largest amount of sales possible. There’s a very efficient method for achieving all of this while getting all your potential customers to know your dealership and inventory: CarClicks Inventory Marketing. Unlike traditional advertising, CarClicks advertising is increasingly more accessible for every dealership and enables you to quickly, easily, efficiently and
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