The Secret Tools Advertisers Use to Follow You YOU'VE PROBABLY SEEN magicians doing magic tricks and wondered how the hell they do them. The golden rule of magic is to never reveal the secret of the trick or how it’s done. There is simply no benefit or gain in sharing the secret, in fact it...
Is Your Dealership Declining in Market Share and Profitability? As I travel the country working with dealerships, I continue to hear a similar concern: New vehicles sales are slowing, and margins are tightening. Their concern is supported by NADA data. In the first 6 months of 2018 the average dealership sold 14 less units, and...
Debunking Artificial Intelligence in Automotive Marketing The buzz word “Artificial Intelligence” (AI) is becoming a popular marketing term in the automotive industry, especially within the last couple years. With advancements in technology, it would appear feasible for companies to be deploying AI to dealership marketing strategies. But are they? Or, is it just a marketing strategy?...
It is no secret that in the digital world we live in today social media is taking over many industries. Pretty much everything you can think of buying can be bought online-even cars. Millennials are shifting the auto industry and taking over by social media platforms and for you, that means it might be time...
Major Automotive Industry Trends That’ll Shock You The automotive industry is always changing and with the 2019 model years quickly approaching, we are starting to see more advancements in technology and transformations of design. But those aren’t the only trends we’ve noticed, at Automotive Internet Media we've compiled a list of 5 top industry trends...
Traditional marketing or vehicle-based marketing? Traditional marketing and vehicle-based marketing strategies are two forms of advertising separated by their focus. For dealerships, traditional marketing refers to promotion or advertising campaigns that can include radio, television, print, billboards, etc. Vehicle-based marketing places the focus of all promotion on the vehicles being sold. Dealers may choose to...
Automotive Internet Media is seeking a reliable sales person with high energy, great attitude and ability to close new business and get things done! We are looking for an individual with: Knowledge of digital marketing Ability to overcome objections and close new business Positive Attitude Expert professional communicator, verbally and in writing Excellent public relations...
Dale Pollack predicts in 16 years there will only be 26 dealer groups after mass consolidation! AIM recently attended an event at the Chicago Automobile Trade Association that featured Dale Pollak, Executive Vice President for Cox Automotive, as the keynote speaker. He provided an abundance of information to help dealers navigate the automotive...
AIM’s President Highlights the Importance of People-Based Marketing at Digital Dealer Chicago On Tuesday, June 6th through Wednesday, June 7th, Digital Dealer held an automotive workshop at McCormick Place in Downtown Chicago. The purpose of this Digital Dealer workshop was to equip dealerships with the right digital tools and contacts in order to solve problems,...
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