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Vehicle Inventory

How to Navigate Inventory Issues Caused by the COVID-19 Pandemic

Author CarClicks Team By CarClicks Team
Date July 7, 2020
The impact that coronavirus is having on businesses unfortunately comes as no surprise. Auto dealers are seeing the negative impact of this pandemic even though they are considered essential businesses. The current environment is especially affecting independent dealers. One issue that has arisen is a lack of vehicle inventory. Since many OEMs converted their manufacturing...
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CarClicks

Can CarClicks Be the Future of Dealership Advertising?

Author CarClicks Team By CarClicks Team
Date June 30, 2020
AIM's Tony French argues for a new approach to allocating your marketing budget that ensures getting more visibility on your inventory and more auto shoppers on your website.  The CarClicks Inventory Marketing platform had a smooth ride in 2019, its best year yet.  For dealership owners and managers, getting the best marketing platforms and vendors...
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CarClicks

How to Increase your Dealership’s Online Presence

Author CarClicks Team By CarClicks Team
Date June 23, 2020
Absolutely every dealership has some kind of Internet presence -they can be part of a large automotive group, single point location or independent used car lot - they all want the same thing: to reach the largest number of people while investing the smallest amount of money and getting the largest amount of sales possible....
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Automotive News
CarClicks

The Smartest Ad Spend in Automotive

Author CarClicks Team By CarClicks Team
Date June 3, 2020
Data Driven Targeting has revolutionized the way automotive digital advertising can be delivered. It has enabled dealerships to be precise in how and whom they target, and improve how effectively they manage their ad budget.   To reach auto shoppers with marketing in today's digital climate, dealerships need highly accurate and relevant advertising campaigns. Multiple...
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AIM Team
CarClicks

Did Your Dealership Pause Your Ad Campaigns?

Author CarClicks Team By CarClicks Team
Date May 25, 2020
Dealership Must Seize the Marketplace Opportunity Dealership Must Seize the Marketplace Opportunity As many dealerships scale back, it’s time for aggressive dealerships to seize the opportunity. For those of you in retail automotive marketing, you have likely seen ad budgets paused or dramatically reduced. Having been on every side of the automotive industry, these moves...
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Platform Hotter Than Paid Search
AIM Team
Marketing

Hotter Than Search

Author CarClicks Team By CarClicks Team
Date May 13, 2020
What's the Marketing Platform Hotter Than Paid Search? What's the Marketing Platform Hotter Than Paid Search? A Proven Marketing Platform  For eight years, savvy and forward-thinking dealers have relied on CarClicks Inventory Marketing programs to deliver serious, highly engaged auto shoppers to their dealership. A CarClicks strategy creates an integrated and cohesive approach to inventory...
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AIM Team
CarClicks

CarClicks Comparative Case Study

Author CarClicks Team By CarClicks Team
Date May 13, 2020
CarClicks  Challenge Inventory Marketing  Comparative Case Study A Midwest auto dealer needed to increase the number of in-market auto shoppers to their website to help them sell more vehicles. Their Challenge? Getting the right shoppers that are interested in their brand and inventory. Companies How a Midwest auto dealer compared two inventory marketing companies to drive...
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AIM Team

A life well lived – RIP Tex Earnhardt

Author CarClicks Team By CarClicks Team
Date April 20, 2020
Over the years I’ve had the pleasure to meet and work for, in some capacity, a few legends in the automotive industry – Pat Ryan, Roger Penske and Tex Earnhardt are a few. It came to my attention that one of those legends, Tex Earnhardt has passed away over the weekend. I first met Tex...
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Strategic Marketing Choices
AIM Team
Marketing

Strategic Marketing Choices

Author CarClicks Team By CarClicks Team
Date March 17, 2020
Do you know that every dollar spent on advertising does not generate the same results? With so much uncertainty in the world today, dealerships need to make the best choices possible when managing their marketing budget. Making changes to your marketing plan can be a daunting thought but considering the amount of ambiguity over the...
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