If you have an exciting sale going on for Black Friday an effective way to help spread the word to in-market auto shoppers is through paid social media advertising. Keep reading to learn keys to setting up successful paid social campaigns for events. 1. Identify Your Target Audience(s) Social Media has become a powerful way...
Digital advertising in the automotive industry has increased tremendously over the last decade. Analysts are predicting that the growth will continue for the next two years stating that digital will be 60% of a dealer’s ad spend by 2021 (Maryann Keller & Associates, MK& A Franchise Dealer Advertising Study). Why the Continued Increase? A Mobile World...
Automotive Internet Media (AIM) won a Silver 2016 Davey Award for their English-Spanish website for automotive dealerships within the website category. The Davey Awards honors the best in Web, Design, Video, Advertising, Mobile & Social from small agencies worldwide. The Davey Awards are awarded to the best in various industries across many different categories. AIM...
3 Reasons Why Classified Sites Still Matter If I want to check airline ticket prices for a trip I usually start my search on Expedia. I compare flights and prices then go to the airline site and buy the ticket direct. If I’m shopping for some obscure product I usually start at Amazon. Sometimes I...
A Look Under the Hood We are better than your average digital marketing company. We know how to market your dealership with some of the best, fresh digital content and social presence while keeping your overall goals in mind: more traffic, engaged users and increased sales. The Best Mix of Marketing Services Full Service: Let...
What JSON-LD Can Do for Your Marketing If you have heard of Schema, then you have probably heard of the new format, JSON-LD or should we say the much, much easier format of Schema. We can help you figure out what it is, how it helps and how Google uses it. Get a better search...
There are many tools on the Internet to provide visibility for your dealership, but the key outlet is your website. Therefore, driving traffic to it is very important. No visitors mean no sales from that channel. And with so many people using the Internet every day you could be missing out on countless potential buyers....
1. Purpose When creating a website, the most important thing that must be distinguished from day one is the purpose behind creating the website. For example, if the website is for displaying car inventory, then the website should be designed with that in mind. If the website is being created to serve as a...
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