Archives for CarClicks

Trevor Lawrence Turns Brand Building Master

May 21, 2021 | No Comments

Many people are taking advantage of the newest form of investment: NFTs. One person, in particular, has taken the cryptocurrency world by storm and turned it into a successful brand. Many know Trevor Lawrence as the biggest prospect of 2021 for the NFL. What people don’t know is that Trevor is also a master at building his brand for his ingenious business and investment strategies in the cryptocurrency world. NFTs and Trevor Lawrence  William Trevor Lawrence is an American football quarterback for the Jacksonville Jaguars. In addition to being one of the most sought after quarterbacks for this year’s NFL
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What is an NFT?

May 14, 2021 | No Comments

  Bitcoin, Dogecoin, Ethereum, we’ve heard of them all. Cryptocurrencies have become a phenomenon in the digital world as the latest way to invest. But what if you could invest in something that isn’t fungible; something that is one-of-a-kind. That’s where an NFT comes in.    NFT Explained    Wondering, what is a NFT? An NFT is a non-fungible token. A non-fungible token is a unit of data stored on a digital ledger, called a blockchain that certifies a digital asset to be unique and therefore not interchangeable. This differs from cryptocurrencies like Bitcoin because one can exchange a bitcoin
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Automotive Industry to Excel Online in 2021

May 6, 2021 | No Comments

The automotive industry is known as being successful through in-person sales by customers visiting a dealership. However, the Coronavirus pandemic has brought on a new set of challenges when it comes to purchasing a vehicle offline. It may seem as though purchasing a vehicle online is no way to gain success. Yet, through advanced features such as real time artificial intelligence, digital showrooms, and virtual reality experiences, the automotive industry is predicted to accelerate online in 2021. Read more below. Artificial Intelligence You may relate AI to the automotive industry through vehicles like Tesla. But a self-driving vehicle is not
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Automotive Industry Impacted by Microchip Shortage

April 30, 2021 | No Comments

With a microchip shortage on the rise, car dealers are getting allocated fewer vehicles to sell. This has lead General Motors and the auto industry to ask for government assistance. With the Coronavirus pandemic halting production and the high demand for the latest technology, it’s no wonder there is a devastating shortage. Why Is There A Microchip Shortage? The rising demand for consumer electronics has drastically affected the automotive industry’s ability to secure all of the microchips needed. COVID-19 is partly to blame as it has caused production setbacks due to lack of materials, parts and personnel. According to a
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Will the Death of Third-Party Cookies Affect Your Marketing Strategy?

April 21, 2021 | No Comments

We all know what a cookie is; a delicious, edible dessert often eaten in large quantities. But the kind of cookie we’re talking about is an HTTP cookie. An HTTP cookie (a “web cookie”) is a piece of data stored on a user’s computer by a web browser. This happens while surfing the internet. Some people love cookies and encourage having their browsing history remembered, while others prefer a little more privacy. What Are 3rd Party Cookies? When comparing first-party vs third-party cookies, they both have similar uses. Both are a way to store a user’s data and preferences; however,
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The Ever-Changing Auto Buying Journey.

March 16, 2021 | No Comments

The auto buying journey has continued to shift over the past years. The traditional approach consists of a potential buyer researching online before visiting the dealership to learn, test drive, and eventually purchase the vehicle. Today this process is becoming more efficient. Most of the decision-making process takes place online, and the purchase of a vehicle is made through the dealership only once the final decision has been made. The recent pandemic has accelerated this process as more people are spending time online, replacing multiple in-person interactions. 2020 was the year of rapid disruption and transformation in the way consumers
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Can CarClicks Be the Future of Dealership Advertising?

June 30, 2020 | No Comments

AIM’s Tony French argues for a new approach to allocating your marketing budget that ensures getting more visibility on your inventory and more auto shoppers on your website.  The CarClicks Inventory Marketing platform had a smooth ride in 2019, its best year yet.  For dealership owners and managers, getting the best marketing platforms and vendors has always been a challenge. Many elect to work with the big players; but find themselves dealing with tighter and tighter guidelines and restrictions. These companies often struggle to achieve results equal to smaller marketing companies with more at stake.  Competing with the major companies
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