Archives for Marketing

Trevor Lawrence Turns Brand Building Master

May 21, 2021 | No Comments

Many people are taking advantage of the newest form of investment: NFTs. One person, in particular, has taken the cryptocurrency world by storm and turned it into a successful brand. Many know Trevor Lawrence as the biggest prospect of 2021 for the NFL. What people don’t know is that Trevor is also a master at building his brand for his ingenious business and investment strategies in the cryptocurrency world. NFTs and Trevor Lawrence  William Trevor Lawrence is an American football quarterback for the Jacksonville Jaguars. In addition to being one of the most sought after quarterbacks for this year’s NFL
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Automotive Industry to Excel Online in 2021

May 6, 2021 | No Comments

The automotive industry is known as being successful through in-person sales by customers visiting a dealership. However, the Coronavirus pandemic has brought on a new set of challenges when it comes to purchasing a vehicle offline. It may seem as though purchasing a vehicle online is no way to gain success. Yet, through advanced features such as real time artificial intelligence, digital showrooms, and virtual reality experiences, the automotive industry is predicted to accelerate online in 2021. Read more below. Artificial Intelligence You may relate AI to the automotive industry through vehicles like Tesla. But a self-driving vehicle is not
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Automotive Industry Impacted by Microchip Shortage

April 30, 2021 | No Comments

With a microchip shortage on the rise, car dealers are getting allocated fewer vehicles to sell. This has lead General Motors and the auto industry to ask for government assistance. With the Coronavirus pandemic halting production and the high demand for the latest technology, it’s no wonder there is a devastating shortage. Why Is There A Microchip Shortage? The rising demand for consumer electronics has drastically affected the automotive industry’s ability to secure all of the microchips needed. COVID-19 is partly to blame as it has caused production setbacks due to lack of materials, parts and personnel. According to a
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Will the Death of Third-Party Cookies Affect Your Marketing Strategy?

April 21, 2021 | No Comments

We all know what a cookie is; a delicious, edible dessert often eaten in large quantities. But the kind of cookie we’re talking about is an HTTP cookie. An HTTP cookie (a “web cookie”) is a piece of data stored on a user’s computer by a web browser. This happens while surfing the internet. Some people love cookies and encourage having their browsing history remembered, while others prefer a little more privacy. What Are 3rd Party Cookies? When comparing first-party vs third-party cookies, they both have similar uses. Both are a way to store a user’s data and preferences; however,
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Strategic Marketing Choices

March 17, 2020 | No Comments

Do you know that every dollar spent on advertising does not generate the same results? With so much uncertainty in the world today, dealerships need to make the best choices possible when managing their marketing budget. Making changes to your marketing plan can be a daunting thought but considering the amount of ambiguity over the next couple months, it’s important not to discard marketing that works while retaining the redundant marketing overlap. Data Driven Decisions Dealers have always had to build their dealership brand, advertise inventory and sales promotions and build customer loyalty. In today’s turbulent environment, dealers must play
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